Mid-South Music Festival today announced Southwest Auto Collection of Arkadelphia as the official stage sponsor for the 2026 festival, renewing a successful partnership that reflects both organizations’ continued investment in live entertainment, tourism, and community engagement across the region.

Southwest Auto Collection’s return as a premier festival partner will help support expanded production, enhanced entertainment experiences, and continued improvements for festival attendees. Festival organizers say the partnership represents continued momentum for one of the region’s fastest-growing community events.

“Southwest Auto Collection is a valued community partner, and we’re excited to welcome them back in a major way,” said Sponsorship Coordinator Jenna Friday. “They’re a respected local business with a strong regional presence. Their support helps us continue elevating the Mid-South Music Festival experience while further establishing Arkadelphia and Clark County as a destination for entertainment and tourism.”

As part of the partnership, all 2026 performances will take place on the Southwest Auto Collection Stage.

The announcement follows last week’s reveal of country music group LANCO as the 2026 Southern Bancorp headlining act. Additional performers and the full festival lineup will be announced in the coming weeks.

The 2026 Mid-South Music Festival will take place October 16–17 in historic downtown Arkadelphia. The two-day event will feature live music, food trucks, local artisans, family-friendly activities, and free entertainment made possible through the support of sponsors, volunteers, and community partners. More information, including entertainment updates, vendor applications, and festival details, is available at www.midsouthmusicfestival.com.