Scrunchies, oversized flannels, girl groups, and grunge—if you haven’t guessed it yet, ‘90s Night is coming to the 2025 Mid-South Music Festival!

On Friday, October 17, festival-goers are invited to travel back in time to celebrate one of music’s most iconic decades with the J.M. Smucker Company Headliner: Dial Up.

Hailing from Fayetteville, Arkansas, Dial Up has built a regional reputation for their high-energy performances and nostalgic setlists featuring hits from the late ‘90s and early 2000s. From the smooth hooks of Nate Dogg and Warren G, to the anthemic sounds of Foo Fighters and the raw emotion of Alanis Morissette, Dial Up brings the ultimate throwback party wherever they go.

“It’s impossible not to sing along when their set starts,” said Festival Coordinator Jenna Friday. “Dial Up is sure to deliver a stellar performance filled with nostalgia and energy. We’re beyond excited to feature them as our J.M. Smucker Company headliner.”

The festivities kick off at 5:00 p.m. in downtown Arkadelphia, with Dial Up taking the stage for a free 90-minute show at 8:00 p.m.

The fun continues on Saturday, October 18, with workshops, vendor shows, food trucks, and a stellar lineup, headlined by Graham Barham at 8:30 p.m. CLICK HERE TO LEARN MORE ABOUT BARHAM.